What is CREATIVITY?

First lesson.
"What is CREATIVITY?"

By Linda Naiman

I define creativity as the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing. Innovation is the production or implementation of an idea. If you have ideas, but don't act on them, you are imaginative but not creative.

"Creativity is the process of bringing something new into being...creativity requires passion and commitment. Out of the creative act is born symbols and myths. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness-ecstasy."
- Rollo May, The Courage to Create

Creativity refers to the phenomenon whereby a person creates something new (a product, a solution, a work of art etc.) which has some kind of value. What counts as "new" may be in reference to the individual creator, or to the society or domain within which the novelty occurs. What counts as "valuable" is similarly defined in a variety of ways.

Creativity is the bringing into being of something which did not exist before, either as a product, a process or a thought.

You would be demonstrating creativity if you: 

• Invent something which has never existed before
• Invent something which exists elsewhere but you are not aware of
• Invent a new process for doing something
• Reapply an existing process or product into a new or different market
• Develop a new way of looking at something (bringing a new idea into existence)
• Change the way someone else looks at something

In fact, we are all creative every day because we are constantly changing the ideas which we hold about the world about us. Creativity does not have to be about developing something new to the world, it is more to do with developing something new to ourselves. When we change ourselves, the world changes with us, both in the way that the world is affected by our changed actions and in the changed way that we experience the world.

Creativity can be used to make products, processes and services better and it can be used to create them in the first place. It is expected that increasing your creativity will help you, your organization and your customers become happier through improvements in your quality and quantity of output.

Myth of Creativity
We have a lot of misconceptions when it to creativity.
1. Only special talented people are creative.
2. Being creative hard.
3. Problems are in our life to make it more difficult.
4. I am not creativity.
5. Innovation is the domain of geniuses.
6. I have to have brand new ideas order for me to be considered creative.
7. Brainstorming is hard work.
8. Only artists need to be creative.
9. Writer's block is a greatest obstacle in the creative process.
10. Using structures creative techniques will hinder my ability to be creative. 

Conclusion

Creativity is:-
~ a method of thinking
~ passion to create something new
~ something new of innovation 
~ think outside the box