Assignment - Final Artwork

This is Our Final Artwork

This is Our Presentation Video

Group Members


Te Chin Yong 1102702257 

Pook Khim Wui  1102702172

Wong Wei Ting 1102702417

Wong Mann Ee 1102702658

Sim Wee Fong 1102701980

Assignment - Ideation

Assignment - 50 Sketches of Random Word

Assignment - 800 Words Essay

COLORS IN CREATIVE MULTIMEDIA

        Color is the most universally appreciated element, appeals to children and adults instantly. Colors are always appealing to people at any age. A person might question art for many other reasons but seldom objects to the use of color, provided that it is harmonious with the character. So what is color? Color is the visual perceptual property corresponding in humans to the categories called red, green, blue and others. Color derives from the spectrum of light interacting in the eye with the spectral sensitivities of the light receptors. Color categories and physical specifications of color are also associated with objects, materials, light sources, etc., based on their physical properties such as light absorption, reflection, or emission spectra. By defining a color space, colors can be identified numerically by their coordinates. So what does color have to do with Creative Multimedia?

       First of all, colors are divided into primary, secondary and tertiary colors. Primary colors, namely red, blue and yellow, are sets of colors that can be combined to make a useful range of colors. For human applications, three primary colors are usually used, since human color vision is trichromatic. As for secondary colors, it is the combination of two primary colors while tertiary colors is by mixing one primary color and a secondary color, each to create a different tone and mood of color.

Color plays a major role especially in the Creative Multimedia field. As creative multimedia is mostly based on designs and expressing ideas, colors give a boost to it. It is capable of swaying one’s thinking, change actions, and cause reactions from the viewer. It is also can be used as a medium for visual communication; a form of communication through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication solely relies on vision, and is primarily presented or expressed with two dimensional images includes: signs, typography, drawing, graphic design, illustration, color and electronic resources. It also explores the idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience.

Color scheme can also convey different message and also give people different feel just by looking at them. For example there are warm and cold colors, just like the name suggested, giving the viewer a warm or cold feeling respectively. Complementary color schemes have a more energetic feel. The high contrast between the colors creates a vibrant look, especially when used at full saturation. It is useful to give focus to a certain element in a design. The use of color schemes is essential in every design as it affects the one’s perception and thought towards the design. A good design is often associated with good color usage besides being simple, functional and economic.

Any form of media associates with colors most of the time. Different color models are used for different media. One of the color model is the RGB model.  The RGB color model is an additive color model in which red, green, and blue light are added together in various ways to reproduce a broad array of colors. The name of the model comes from the initials of the three additive primary colors, red, green, and blue.

The main purpose of the RGB color model is for the sensing, representation, and display of images in electronic systems, such as televisions and computers, though it has also been used in conventional photography. Another model is the CMYK model.The CMYK color model is a subtractive color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing, namely cyan, magenta, yellow, and key black. Though it varies by print house, press operator, press manufacturer and press run, ink is typically applied in the order of the abbreviation.

Back to the essence of the colors in design, colors has a multitude of function depending on the design itself. Color can be used to express certain mood in an artwork. For instance, a gloomy low key colored theme or grayish for a sad mood, bright colors represents cheerfulness. It also creates a visual impact on the viewers. Colors can leave a deep impression in people even at one glance. Colors attracts attention even from far. A wise usage of color can make the design stands out and catches attention easily so that people notice it.

In conclusion, color is a very essential element in the field of Creative Multimedia as it plays such a major role in designs. It expresses thoughts and also creates mood. Without color, the world of multimedia will be dull and not as interesting as it is in the present day.

Assignment - Logical Mind Map

This is Our Logical Mind Map!!!

Lesson 6 - Random Word / Image Association

Random words is a simple but surprisingly effective creative technique.

How to use it?
1) Find a random word that will be used as a stimulus for new ideas.You can do this in a number of ways such as...

• Look around you.
• Open a book at a random page. Run your finger around the page and stop at a random point. Look for a suitable word near your finger.
• Ask the people you are with to give you a random word.

2) Find associations

• Think about other things which the word reminds you.
• Follow associations to see where they go.
• When working with a group of people, you can write these down on a flipchart as people call them out.

3) Use the associations to create new ideas

• Create new ideas by linking any of the associations with your problem.
• Write the ideas either next to their associations from step 2 or on a separate page.
• If other people give ideas that trigger further ideas from you, then you can go off down that route to see where it goes.

How it works?

Random words works in particular by making you go elsewhere for ideas, and hence pushes you out of your current thinking rut. It uses the principle of forced association to make you think in new ways and create very different ideas.

Examples of random words and image association..

Exercise:

We are asked to create a scary image or an object with association of an image of a kitten that will instill fear among people through out the ages. Then explain what and why it is scary to us.

Kitten: paws, sharp teeth, furry, pointy ears 

RAWR. So scary.. 

Analogy Exercise

Create a passage / writing that describe the concept of " Love " with this picture.

Love is just like chili,

you know it's hot,

you know tears will follow,

but you just can't resist popping it into your mouth. 

Create a passage / writing that describe the concept of " Life " with this picture.

Life is but a brief candle,

lifespan burning as time passes,

before you realize and your time is up,

cherish every moment of this brief candle.